Sun care is something Australians think about quite a lot, but research shows they don’t always act on what they know. What makes us at Austin Clinic so certain? Research from the Cancer Council shows:
- More than 400,000 more Australian adults get sunburnt on the weekend today than 4 years ago, increasing their risk of skin cancer
A great deal has been done to educate the public, but there’s a new trend, eight of them in fact, we believe will revamp the way people care for their skin. Manufacturers are listening more to customers whose demands are driving the development of new products.
8 Ways Consumers Are Creating Better Sun Care
Consumers shape the marketplace using the power of their dollars, and today more than ever, they are using that power for good. At the 2019 in-cosmetics global conference, Dr David Tyrell, a global skincare analyst for research firm Mintel, urged the audience of aesthetic professionals to “tap into the growing eco-ethical passions of consumers.” He believes consumers look to brands to be part of a global community, with an eye towards sustainability.
Tyrell also pointed to these additional 7 consumer trends he expects will disrupt the skin care market:
- Increased interest in multitaskers – Sun care formulations made with superfoods.
- Demand for customised sun care solutions – Sun protection designed for tattooed skin.
- Targeted solutions – Sunscreen for exposed scalp in parted hairstyles (mineral SPF product).
- Changing attitudes about gender – Non-gender specific sun care.
- Marie Kondo, “Tidying Up” approach – Look for products with fewer, but essential ingredients.
- Safe is better – Products that use prebiotics and postbiotics to protect the genetic material (microbiome) in our bodies.
- Holistic approach to wellness – Adding mood enhancers and de-stressors to sun care products.
One of the most interesting trends Tyrell discussed was exploring upcycled waste materials. It has been shown that cashew nut shell liquid, normally a waste product, contains actives that can absorb UVA and UVB radiation. This is a trend everyone will be keeping an eye on.
When a Trend Becomes Tradition
It’s impossible to know which of these trends will result in products that will become an integral part of traditional sun care. Just what is a traditional sun care, you ask? In the article warning 9 out of 10 Australians Don’t Know When They Need Sun Protection, the Cancer Council recommends whenever UV levels are 3 or above:
- Wear UPF (ultraviolet protection factor) clothing
- Use broad spectrum, water resistant sunscreen with an SPF of 30 or higher
- Stay out of the direct sun, particular during midday hours
- Wear sunglasses
- Wear a hat with a brim broad enough to protect your face and neck where your skin is extremely delicate
Skin Care & Sun Care at Austin Clinic
Sun care should be part of everyone’s daily routine. Topical skin protection such as Austin Clinic’s Dry Touch Sunscreen is just one of the many ways we can help you achieve, maintain, and love your skin for years to come. Contact us by email or phone and let us know what’s on your mind.